Koallet

MassMutual Innovation Labs explored making insurance easy.

Koallet: the insurance wallet app

Insurance can be confusing, so why not apply some savvy algorithms to get a better personalized insurance picture for the user. With Koallet, the user can build a profile, get a recommendation on the best coverage options, shop for the coverage, and purchase a new insurance policy, all in one app. 

User research: Facebook campaign

We saw this concept through, from basic sketches in the beginning, to a marketing campaign and product video we shared with the masses - all in the name of research. 

User research: Prouct video + user research panel

Once we had developed a small online following, we brought people from all walks of live into our studio to have live user feedback and ideation sessions.